WASHINGTON—In a wholly unified effort, anchorperson associations from all 50 states, as able-bodied as Washington, D.C., and the Commonwealth of Puerto Rico, accept beatific a letter to House and Senate Leaders that appetite them to accommodate abatement for bounded media in any accessible bills or aldermanic measures acclamation the COVID-19 pandemic.
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Specifically sending the letter to House Majority Leader Nancy Pelosi (D-Calif.), House Minority Leader Kevin McCarthy (R-Calif.), Senate Majority Leader Mitch McConnell (R-Ky.) and Senate Minority Leader Charles Schumer (D-N.Y.), the letter echoes the efforts and needs bounded broadcasters accept been ambidextrous with back the alpha of the pandemic.
“[L]ocal media outlets accept been accouterment analytical and capital account to their communities—working about the alarm to ensure that their viewers, readers and admirers abide informed, affiliated and safe,” the letter reads. “Unlike added businesses, who accept had the advantage of briefly closing their doors, bounded broadcasters and account publishers accept maintained their operations, which accept become added important than anytime to their communities.”
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The connected operation comes alike as the stations accept been hit adamantine in acquirement because of the accident of advertising. The letter capacity that some bounded broadcasters accept apparent announcement abatement added than 50% compared to 2019, while others are advertisement as abundant as 90% of their announcement buys accept been cancelled. This could advance to acquirement losses of added than $14 billion, the associations claims.
As a result, the accompaniment associations are calling for two measures to be allowable by Congress:
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The aboriginal is to ensure that bounded media can seek abatement beneath the Paycheck Protection Program. Many media outlets accept already been helped by PPP, but the associations achievement that Congress will acquiesce them to administer for added funds beneath their absolute PPP loans. Some, however, accept not been able to administer for PPP loans because of their abode as allotment of a beyond business or buying group—a point of altercation amid altered groups. These associations are allurement that Congress accept the accoutrement independent in the Bounded Account and Emergency Act in the House-passed HEROES Act, which would ensure PPP accommodation is bent on a local, per base or newsroom basis.
Second, they appetite federal funds to abutment advertising. They ask that Congress accommodate accoutrement in accessible appropriations measures and COVID abatement legislation that would absolute U.S. government announcement campaigns to armamentarium and accent bounded media for the advance of important federal priorities; an activity that had ample bipartisan abutment beforehand this year. In addition, the associations appetite any abatement legislation for bounded communities should accommodate accoutrement that would accent and incentivize bang recipients to absorb a allocation of those funds on advance through announcement on bounded media.
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The U.S. Department of Health and Human Services appear beforehand this anniversary that it was planning to absorb announcement dollars on bounded media.
“We appetite Congress to act apace to ensure that bounded radio and television broadcasters and bounded newspapers can abide to serve their basic roles in allegorical Americans and befitting them safe,” the letter concludes.
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The abounding letter is accessible online.
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