BOSTON, July 20, 2020 /PRNewswire/ — ÈYES ARE THE STORY has appear the barrage of its bio-beauty cast abnormally focused on eye health. The Boston-bred startup developed a new band of optocosmetics and skincare abiding in safe-eye science.
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Masterminded in the brain-hub of biotech, ÈYES ARE THE STORY’s accurate belvedere is based on peer-reviewed analysis by all-around experts in the acreage of eyes health. Studies appearance that eyes ache assorted adverse reactions to architecture and skincare, including ocular irritation, blepharitis, meibomian gland dysfunction, allergies and dry eye disease.
Blurring the curve amid adorableness and Pharma, architect Amy Gallant Sullivan created an intellectually glassy cast ethos, area the logo is the maxim. “We’re accretion the baneful adorableness chat to bottle the homeostasis of the eyes,” said Gallant Sullivan. Having formed in the acreage of ocular apparent ache for two decades, she apparent an unmet charge for eye-friendly articles to abode the beginning vanity-inspired-wellness trend.
With assurance to alleviate the deleterious furnishings of cosmetics on the eye’s ocular surface—without sacrificing action and style—a cast was born. “We’ve caked decades of eye science into this band to affect brilliance and confidence, after compromising eye health,” expounded Gallant Sullivan.
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Uniquely formulated for acute eyes and skin, acquaintance lens wearers, and sufferers of dry eye ache and agenda eye strain, the cast wins abetment from arch eye affliction specialists. Gallant Sullivan collaborated with laboratories in the U.S., Canada, and Italy to apprehend the brand’s abounding spectrum.
“In our ‘new normal’ world, the eyes are added accessible than ever,” said Ophthalmologist Christopher E. Starr, Assoc. Professor of Ophthalmology at Weill Cornell Medical Center in New York City. “The exponential access in awning time, lower calm humidity, and airflow from the top of masks accept led to alarming ante of ocular apparent dysfunction and eye dryness. With all-over mask-wearing, our eyes are now the primary agency of facial identification, triggering a greater absorption to vanity. Ironically, the cosmetics abounding ability for can ultimately accident their eyes and eyelids. Today, your eyes absolutely are the story, and in adjustment to accumulate them activity and attractive their best, I acclaim ÈYES ARE THE STORY.”
Incubated by FRANCELAB Adorableness Architects (a Marie Claire Group accessory in New York, Paris, Hong Kong), ÈYES ARE THE STORY has added than 100 affiliates lined up to sell. Optometrist and broker Dr. Bridgitte Shen Lee is aflame to action ÈYES ARE THE STORY to patients at her Houston convenance and its online store. “My dry eye patients are actual blessed with these articles because they can abrasion architecture and contacts calmly all day again,” said Shen Lee. “With the alluringly avant-garde architecture of ÈYES ARE THE STORY packaging, they leave my dispensary with a agnate activity as back they’re walking out of an Apple Abundance or a La Perla boutique.”
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Gallant Sullivan anticipates her two-tier action of analytic convenance retail and e-commerce absolute affairs will buck fruit, and is already seeing appeal from a added careful adorableness client in the deathwatch of COVID-19.
Products are vegan, animality free, and formulated according to EU regulations, banning added than 1,300 capacity frequently begin in boilerplate cosmetics. The abounding accumulating of ÈYES ARE THE STORY is accessible online and awash alone in baddest eyecare and dermatology practices throughout North America. Gallant Sullivan is architecture out a self-care ecosystem that fuses safe beauty, hormonal health, eye nutrition, ocular hygiene and agenda eye acquaintance — all told through the prism of ÈYES.
Get added of The Adventure at eyesarethestory.com
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SOURCE ÈYES ARE THE STORY
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